A Dynamic Executive

  Discovery

• Research Market conditions, determine competitive set

Strategy

• Define the hotel
• Establish a compelling name and brand attributes
• Write Positioning Statement
• Formulate concepts for brand messaging and copy points
• Drive key brand ethos throughout all customer facing collateral, website and services

Identity

• Create mood boards
• Determine brand vision and direct graphics for creative logo and font design

Guidelines

• Deliver brand guidelines for all creative visual use and employee service training
• Write the brand promise

• Preferred partnerships with best-in-class CRS, guest loyalty and customer experience products
• Development of mobile-optimized websites and booking engines with targeted content
• Focused digital marketing, social and online strategies resulting in increased production from web and mobile channels
• Guest Book Loyalty program
• Gift Card program
• Preferred pricing for GDS marketing
• Create branded offers and email distribution
• Champion and support all brand and property initiatives for advertising, social media,e-commerce, public relations and event marketing that impact customer experience
• Provide strategic and tactical direction in marketing & digital disciplines.
• Direct and oversee brand identity to produce niche marketing initiatives
• Conceptualize strategic marketing plans and budgets 

• Preferred pricing for Delphi sales & catering systems
• Hire talented and qualified sales personnel to adequately staff new hotel projects
• Formulate all operational procedures SOP’s for sales office
• Integral part in the formulation of realistic and attainable sales goals and production for Sales team
• Trade show participation for group and BT segments
• Sales training and development
• Direction and support for the sales process
• Strategically partnered with key online travel agencies and select  regional players in growing markets
• Proven market penetration success, 100+ share in this channel, through strategic pricing, marketing, advertising and optimization of online channels
• Support for merchandising and marketing on these channels

• Strategic oversight by revenue management leaders with expertise  in major, secondary and tertiary markets
• Utilization and property-level training on Duetto & IDEAS G3 Revenue Management System for advanced analytics and optimization of transient and group pricing
• Analysis, guidance and support of revenue optimization strategies  across all revenue-generating departments
• Strategic distribution and marketing
• Market segmentation and channel distribution mix analysis and optimization strategies GDS
• Preferred pricing with TravelClick  & Synxis for business intelligence reports & GDS marketing
• Strategy  guidance  from corporate  industry experts on GDS content, offers & marketing